Duncan Waugh, Mistral Data Managing Director spoke at the EPIC summit, discussing ‘The Privacy Paradox’, the importance of consent management, and our collaboration with DataGuard to ensure we stay compliant and promote trust and transparency for our clients and their customers. 

Working with DataGuard for a number of years, we share a vision for how organisations should use data privacy regulations and processes to improve customer engagement. We know that trusted relationships leads to increased access to relevant data, strengthening optin rates.

Using DataGuard CPM, consent decisions and personal data collection sits squarely with the customer. From our perspective, we have compliance confidence and an audit of all consent activity.

DataGuard CPM works seamlessly with out single customer view product, Denali. Denali consolidates all customer interactions, including transactions, registrations and consents, mapping a view of all engagements to a customer. Layering Denali and DataGuard CPM means we have a flow of the most up to date consent for each customer, managed by the customer, in real time.